Oct 13, 2008

''BMW Welt'' Design - "chess game on a digital plane"

Since it opened in 1973, the BMW Museum has been one of Munich's leading tourist attractions. More than 200,000 people a year have visited the building next to BMW's "four-cylinder" skyscraper near the Olympic Park, making it the #2 museum in Munich after the Deutsches Museum.'' BMW Welt '' is a larger and more ambitious BMW Museum.
The architectural firm COOP HIMMELB(L)AU creates "BMW Welt" - a center for brand experience and vehicle delivery. Prof. Wolf D. Prix describes the design as a "chess game on a digital plane".The main element of the COOP HIMMELB(L)AU design proposal is a large, permeable hall with a sculptural roof and a double cone which emerges in relation to the existing headquarters complex. The hall is a marketplace for differentiated and changing uses and an unmistakable sign for the BMW Group. The interior topography creates differentiated spatial densities and fluid subspaces. The heart of the building is the "Premiere" vehicle delivery area. Hanging above this space are the customer lounges which allow views through the event space and toward the BMW headquarters. The entire building makes use of natural resources in its operation. Consequently, the building can operate with the lowest possible energy consumption and the natural resources are used directly and indirectly to meet all requirements.

picture: Marcus Buck

Photo© ISOCHROM.com, Vienna

More Information: http://www.bmw-welt.com

Recommended Book:

German Architecture for a Mass Audience
By Kathleen James-Chakraborty


Anonymous said...

BMW Welt’s muscular, stainless-steel-clad body, designed by Coop Himmelb(l)au, rises with the energy and force of a giant version of Umberto Boccioni’s Unique Forms of Continuity in Space. Poised by the side of a highway on the edge of Munich, it is stunning: not only because it got built, but because it is so well crafted.

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