Oct 22, 2008

Podium - Dubai Land - World's Largest LED Screen

This amazing screen will be the world’s largest LED screen in Dubai - a curved, 100 meter(300 feet) tall that will be visible at a distance of 1.5 kilometers. Termed ''Podium'' will combine architecture and technology to deliver a powerful medium for advertising, messaging and art.
Tameer Holding, a development company based in the United Arab Emirates will build this massive screen which will be situated within the Majan district of the entertainment complex Dubai Land.
image( copyright Tameer) - click 2 enlarge
The Building will have 33 levels of premium commercial office space, and 2 floors dedicated to retail - with 6 shops providing retail therapy on the ground level and mezzanine. A signature restaurant will also find its place in the second floor. Opulently spacious, each floor is approximately 10,000 square feet – giving a lot of room to inspire a productive business environment.
image( copyright Tameer) - click 2 enlarge
The magnificent screen on the facade of Podium is designed by the L.E.D. technology experts who worked on the Argosy Casino in Illinois and the Grand Lisboa & surrounding skyline in China. This curved facade will be a powerful medium for advertising, messaging and art. Highly-reflective tinted glass will be utilized to achieve astounding visual quality, as the massive screen gives off an elegant bluish sapphire glow. Aluminum panels, mullions and canopies will frame the glass components in buffed natural aluminum.
image( copyright Tameer) - click 2 enlarge
But maybe the most interesting aspect of the mega sign is not its size but ''The design of the LED screen, along with the technology utilized in its construction, will not impede the flow of natural light into the building. Thus, the offices directly behind the massive screen will have the same open feel as those on the opposite side of the building.''

More information: www.tameer.net

Recommended Books:

Dubai Architecture & Design By daab

Architecture in the Emirates By Philip Jodidio

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